20 June, 2024
summer fashion main image
summer fashion main image
Style, Summer

8 Summer Fashion Trends We Can’t Stop Talking About In Hong Kong

20 June, 2024
summer fashion main image

Discover the trendiest pieces in 2024 that’ll transform your summer fashion and make you the talk of the town!

With summer in full swing, it’s not just junk parties and staycations that have us buzzing in Hong Kong — it’s the latest fashion trends everyone’s talking about. From tinted sunglasses and tie-dye prints to milkmaid dresses and crochet, this season is all about embracing fun, fresh styles. We’ve rounded up eight must-have items to incorporate into your summer wardrobe to keep you cool and chic. Read on and get ready to look your best all summer long with these must-have pieces!

Read More: Your Sassy Guide To Summer In Hong Kong 2024


summer fashion tinted sunglasses

Tinted Sunglasses

Say goodbye to skinny shades and hello to eye-catching tinted frames that instantly elevate any outfit. Whether you’re sporting terracotta, blush, or fuchsia lenses, these trendy sunnies will have you viewing the world in vibrant hues (and looking fabulous while doing it). Just a heads up: they won’t hide your eyes as well as darker lenses, so be cautious when staring!

Where To Shop Tinted Sunglasses:

Read More: 10 Sunglasses To Shop In Hong Kong


summer fashion tie-dye

Tie-dye Prints

This season, tie-dye is surprisingly back and bolder than ever. Designers have taken this nostalgic print to new heights with luxurious materials and sophisticated cuts, making it perfect for both beach days and office wear. From intricate patterns to colour gradations, tie-dye is everywhere (and we mean everywhere). Pair a tie-dye tee with distressed denim shorts for a laid-back look, or go for a stunning maxi dress to channel effortless chic.

Where To Shop Tie-Dye Prints:

Read More: Top Hong Kong Tailor Shops For Bespoke Suits, Custom Clothing, Alterations & More


summer fashion milkmaid dresses

Milkmaid Dresses

Milkmaid dresses are also stealing the spotlight in summer fashion trends, combining vintage charm with a modern twist. Think Bridgerton meets coquette cowgirl – these dresses feature structured corset bodices, gathered scoop necklines, and flowing A-line skirts. Perfect for effortlessly chic summer looks, milkmaid dresses are showing up everywhere from social media to street style, adorned with tiny floral prints, vibrant colours, and sweet crochet fabrics.

Where To Shop Milkmaid Dresses:

Read More: Bridgerton-Inspired Style Hits To Shop Now


summer fashion crochet

Crochet

Speaking of crochet, crochet pieces are making a stylish comeback for summer 2024, and we’re totally here for it! These boho-chic beauties are perfect for everything from beach days to chic evening outings (just swap the flip-flops for strappy sandals). Thanks to the trending ‘grandmacore’ aesthetic, these DIY-inspired pieces are all the rage with your favourite fashionistas (who knew grandma’s knitting could be so fabulous?).

Where To Shop Crochet Pieces:

Read More: The Best Beaches In Hong Kong To Visit


summer fashion raffia and straw bags

Raffia And Straw Bags

As the sun starts to shine brighter, it’s time to swap out those leather bags and embrace the ultimate summer fashion accessories: raffia and straw bags. These chic accessories are no longer limited to the classic basket shape we all know and love (though we still adore those too). This season, think outside the basket with styles ranging from slouchy totes to minimalist mini bags that are perfect for any summer outing.

Where To Shop Raffia And Straw Bags:

Read More: Designer Bag Brands – 10 Must-Have Affordable Luxury Bags


summer fashion tenniscore

Tenniscore Outfits

Inspired by Zendaya’s sporty looks in “Challengers”, tenniscore is definitely serving up style this season. This summer fashion trend is perfect for anyone wanting to embrace that country club chic – think clean lines, functional elegance, and a sporty vibe. Picture yourself in polo shirts, pleated skirts, knit vests, and fun accessories like visors and sweatbands.

Where To Shop Tenniscore Outfits:

Read More: Where To Buy Athleisure In Hong Kong – Yoga And Sportswear Stores


summer fashion bows and rosettes

Bows And Rosettes

And here’s the fun part: get ready to dazzle because bows and rosettes are having a full-blown renaissance this summer. These embellishments are a nod to classic femininity, celebrating grace and style in the most delightful way. We’ve been spotting them everywhere – from the red carpet and catwalks to your favourite influencer’s Instagram feed – adding a dash of whimsy to every outfit.

Where To Shop Bows And Rosettes:

Read More: How To Claim Your Feminine Power


summer fashion Mary Janes

Mary Janes

Lastly, ballet flats are still a fashion staple, but this summer, it’s all about the Mary Janes! With their signature straps, Mary Janes offer extra support and a dash of personality that plain flats just can’t match. Available in the trendiest materials and colours, like mesh, vibrant reds, and shiny metallics – Mary Janes are perfect for adding a bit of spice to your summer wardrobe. No longer just for school uniforms, these shoes come in various styles, from classic flats to edgy double-strap platforms.

Where To Shop Mary Janes:

Read More: The Best Shoe Shops In Hong Kong


Editor’s Note: “8 Summer Fashion Trends We Can’t Stop Talking About In Hong Kong” was most recently updated by Catherine Pun in June 2024. With thanks to Jess Ng and Amanda Leigh Wong for their contributions.

Main image artwork by Sassy Media Group using images courtesy of respective brands, image 1 courtesy of Quay Australia via Instagram, image 2 courtesy of summer somewhere via Instagram, image 3 courtesy of Lulus via Instagram, image 4 courtesy of LoveShackFancy via Instagram, image 5 courtesy of Cult Gaia via Instagram, image 6 courtesy of Wilson via Instagram, image 7 courtesy of Fabrique via Instagram, image 8 courtesy of Loeffler Randall via Instagram.

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