Swimsuit & Bikini Shops: Where To Buy Swimwear In Hong Kong

Whether you’re in need of a bikini, one-piece swimsuit, cover-ups and more, our favourite swimwear stores, brands and websites have it all.

Summer is just around the corner, and you’ll need some new swimwear — be it for a lazy poolside afternoon, a day trip to the beach, a vacation, staycation, or a junk boat! There are so many names (swimming costumes and bathing suits included) and styles out there, from bold bikini tops and separate bikini bottoms to classic one-pieces, sports swimsuits and more. To simplify your search, we’ve rounded up the top swimsuit and bikini shops, brands and websites (online and in-person stores) in Hong Kong to fulfil all your swimwear needs!

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Where To Buy Swimsuits In Hong Kong

Aerie by American Eagle Outfitters — Size-inclusive swimsuits in many cuts, styles and colours

Aerie by American Eagle Outfitters’ extensive range of swimsuits and bikinis comes in all shapes, cuts and colours! We love its message (no retouching of images and inclusive sizing!), making it our first stop for swimwear with coverage and support.

Aerie, various locations across Hong Kong, www.ae.com.hk

Agent Provocateur — Luxury designer swimwear and swimsuits

You can count on lingerie specialist Agent Provocateur to take charge and change up the seasonal trends to bring you bold swimwear that’ll turn heads. Expect plunging necklines, strappy strings, cut-outs and gold chain details on modern bikinis and one-pieces.

Agent Provocateur, www.agentprovocateur.com

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Arena – High-performance sports swimwear

Italian swimsuit brand Arena creates high-performance swimwear for training, racing, kayaking and surfing. Plus, it also has swim equipment such as swim goggles, swim caps, bags, bathrobes and towels.

Arena, various locations across Hong Kong, www.arena.hk

ASOS — Affordable and luxury swimwear, plus size and petite options

With free delivery to Hong Kong on orders over $520 and a massive range of choices, it doesn’t get better than ASOS. We’re talking countless styles at all price points from go-to brands like Bershka, Pull & Bear, River Island, New Look and Topshop — plus new ones to discover.

Sassy Tip: ASOS’ own in-house brands provide mix and match pieces in every colour, print and style imaginable. For bigger cup sizes, take a look at the +DD selections and the ASOS Curve collection.

ASOS, www.asos.com

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BARREL – Korean sportswear brand offering quality comfort for active living

BARREL is a Korean sportswear brand that specialises in performance-driven activewear fusing bold aesthetics with functionality. With a philosophy rooted in promoting a healthier lifestyle, BARREL’s pieces combines Korean street styles and high-tech research. From water sports apparel and accessories to board shorts, swimwear, and dry bags, each item promises comfort and quality.

BARREL, various locations across Hong Kong, getbarrel.com.hk

Black Coral — Hong Kong brand with fashion-forward swimsuits

Our 2023 Sassy Hong Kong Reader Award Gold Winner for Best Fashion Brand, Hong Kong-based Black Coral brings us fashion-forward one-pieces with flattering silhouettes, cheeky cutouts and reasonable prices (starting at $389 for a full swimsuit).

Black Coral, www.blackcoralxo.com

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Bravissimo — Wide range of swimsuits, bikinis and swimwear for larger cup sizes

A favourite for those with larger cup sizes, Bravissimo also stocks swimsuits, bikinis, sports swimming costumes, tankinis and more catering to bigger breasts — promising you the perfect fit and support you need in wired and non-wired options

Bravissimo, www.bravissimo.com

Calzedonia — Diverse range of swimsuits in every style imaginable

City-favourite Italian brand Calzedonia stocks a wide range of high-quality swimsuits in unique prints. Browse everything from briefs, Brazilian bottoms, shorts, bikini bottoms, bandeaus, padded balconettes, triangles, push-ups, one-pieces and more.

Calzedonia, various locations across Hong Kong, www.calzedonia.com

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COS — Simple cut swimsuits for women in Hong K0ng

If you’re on the hunt for simple, comfortable and flattering swimwear styles, check out COS. We love its selection of colourful bikinis and one-pieces — ideal for jumping off endless junk boats in the summer.

COS, various locations across Hong Kong, www.cosstores.com

Cotton On — Affordable, fun swimwear in plenty of styles and colours

Another city favourite, Australian brand Cotton On is an expert on swimsuits — with tons of affordable and fun options sold separately, so you can choose what you like and customise! Starting at just $60 per piece, shop everything from bikinis, flattering one-pieces, full sleeve tops, swimming shorts, cover-ups and more.

Cotton On, various locations across Hong Kong, www.cottonon.com

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Decathlon — Affordable quality gear for 70+ sports

When it comes to outfitting your summer adventures without breaking the bank, Decathlon is the go-to destination for affordable sportswear and gear. Hailing from France, this retailer offers impressive options for over 70 sports, including must-haves for popular summertime activities like snorkelling and scuba diving. We love its collection of UV protection shirts and accessories, from hats and sunglasses to beach bags and sandals. This ensures you stay protected while soaking up the sun.

Decathlon, various locations across Hong Kong, www.decathlon.com.hk

Eres — Luxury premium swimwear made with high-quality material

Eres’ constantly updated collection of modern swimsuits combines high-quality fabric with flattering cuts and details to create gorgeous new designs. The luxury brand is stocked across town in various luxury boutiques and hotels.

Eres, various locations across Hong Kong, www.eresparis.com

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Escapade Sports — Athletic training swimwear for sports and activities

Escapade Sports stocks serious swimwear perfect for any outdoor workout, from watersports to athletic training! Browse its range of activity-based swimwear and wetsuits from brands like Orca, Blueseventy and Zoggs, plus casual options like Seafolly and Tom & Tedd.

Escapade Sports, various locations across Hong Kong, www.escapade.com.hk

Gourami — Swimwear, beachwear and accessories

Gourami has multiple stores across the city, and is sure to have everything you need to get set for the beach — including swimwear, beachwear, goggles and more — all at reasonable prices. We’re fans of its own-brand swimwear, which is both stylish and practical.

Gourami, various locations across Hong Kong, www.gourami.co

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H&M — Affordable go-to brand with a wide range of bikinis, swimsuits and more

H&M’s bikinis and swimsuits are super affordable, ranging between $40 and $330. The wide and varied collection of swimwear here includes trendy and flattering one-pieces, long-sleeved swim tops, bikinis, beach dresses, cover-ups and more.

H&M, various locations across Hong Kong, www2.hm.com

J.Crew — Effortlessly cool and casual swimwear, perfect for the pool and beach

J.Crew stocks a large selection of chic one-piece suits, patterned bikinis, pretty beach dresses, board shorts and more. It’s a go-to for effortlessly stylish clothes that have you looking summer-ready in no time.

J.Crew, www.jcrew.com

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MAMÉDIO — Sustainable Brazilian brand with ethically-made luxury swimsuits

MAMÉDIO swimsuits are meticulously crafted with luxurious, silky-soft fabrics that will flatter your curves and make you look (and feel) as gorgeous as ever. Best of all, it’s made in Brazil following sustainable and ethically responsible manufacturing principles, with free delivery to Hong Kong.

MAMÉDIO, mamedio.com

Mango — Stylishly designed swimwear at budget-friendly prices

This beloved Spanish brand serves up beautifully cut one-pieces and bikinis that are as thoughtfully designed as they are budget-friendly. From scalloped trim edges and chic cut-outs to asymmetrical designs that flatter every curve, Mango’s swimsuits are a lesson in elevated detail.

Mango, LB07, iSQUARE, 63 Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong, 2466 3379, shop.mango.com

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Marie France Van Damme — Luxury resort wear brand with European and Asian influences

Marrying European cuts with decorative Asian motifs, the luxury resort wear on offer at Marie France Van Damme is fit for beach time at the Riviera. Head here for a wide variety of silk-printed kaftans, tunics and metallic swimwear.

Marie France Van Damme, Shop 3088, Podium Level 3, ifc Mall, 8 Finance Street, Central, Hong Kong, 2882 9088, www.mariefrancevandamme.com

Marks & Spencer — British favourite brand with a swimsuit for everyone

British stalwart Marks & Spencer has something for everyone. It’s particularly good for one-piece swimsuits in both classic and bold styles, many featuring its “Secret Slimming” tummy control built into the design.

Sassy Tip: Head to a larger M&S store to shop its full swimwear collection in-person.

Marks & Spencer, various locations across Hong Kong, www.marksandspencer.com

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Melissa Odabash — Luxury swimwear and beachwear brand for the chic jet-setter

Specialising in luxury swimwear and beachwear, Melissa Odabash is designed by a fashionable jet-setter. The timeless bikinis and one-pieces here are crafted from high-quality fabrics, ensuring that you’ll look stunning on the beach or by the pool wherever you go!

Melissa Odabash, www.odabash.com

Milimilu – Eco-friendly women’s swimsuits with UV protection

Head to Milimilu for comfortable, eco-friendly UV-protection swimwear made from recycled plastic bottles. Find swim shorts, long sleeve swimsuits, high-waisted swim bottoms and more — in the prettiest earth-toned hues and floral prints.

Milimilu, milimilu.com

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Net-A-Porter — Extensive range of luxury swimwear labels and brands

Net-A-Porter needs no introduction as the go-to for all things luxury and designer. Some of the swimwear labels we love to shop here include Zimmermann, Hunza G and Missoni.

Sassy Tip: In a rush? Opt for Premier Daytime delivery for $150 to receive your order within the next two hours.

Net-A-Porter, www.net-a-porter.com

Nordstrom — Extensive labels and brands stocking swimsuits in classic prints, breezy fabrics and more

Nordstrom’s online site stocks a huge selection of labels such as Onia, Solid & Striped and Tory Burch, as well as more affordable brands such as Topshop, J.Crew and Madewell.

Nordstrom, www.nordstrom.com

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Ozzie Cozzie — Australian and New Zealand brands with beachwear and swimsuits

Stocking Aussie and NZ beachwear, Ozzie Cozzie’s personal service and wide selection on offer makes this platform a stand-out! Browse brands like Seafolly, Baku, Moontide, Miraclesuits and more.

Ozzie Cozzie, various locations and stockists (scroll to bottom!) across Hong Kong, 2810 1356, www.ozziecozzieco.com

Private Shop — Swimwear brand with stylish and comfortable bikinis and swimsuits

Stylish and comfortable, Private Shop’s luxury range includes various styles of bikini tops (full cup, padded and push-up) and swimsuits (underwired, boat neck, low plunge and control). We recommend visiting one of its stores so that you can take advantage of its expert fitting and styling services.

Private Shop, various locations across Hong Kong, privateshop.com.hk

SANKINI – Online retailer for swimsuits and beach accessories

Online retailer SANKINI offers a wide assortment of modern and fun swimwear and beach accessories — with brightly coloured swimsuits, crochet and metal embellished bikini tops, string bikini bottoms and more.

SANKINI, www.sankini.com

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SHEER — Luxury designer swimwear and coverups

SHEER, Hong Kong’s premier lingerie and swimwear store, offers more than 35 designer labels, so all you have to do is take your pick! We love the range of cover-ups on offer — chic enough to wear off the beach.

SHEER, Shop 310, 3/F, Landmark Atrium, 15 Queen’s Road Central, Central, Hong Kong, 9174 6363, sheer.com.hk

Shopbop — Celebrity-approved swimwear labels and brands

US-based online retailer Shopbop offers countless celebrity-approved swimwear labels from Madewell and Zimmermann to Mara Hoffmann and more. If it’s good enough for Hollywood…

Shopbop, www.shopbop.com

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Speedo – Swimsuits for training, racing, fitness and leisure

The world’s leading swimwear brand, Speedo makes swimsuits for all purposes — training, racing, fitness or fun! Choose from one-piece swimsuits, long sleeve paddle suits, swim tees and bikini sets in a huge variety of colours.

Speedo, various locations across Hong Kong, speedo.com.hk

TYR Swimwear – Competitive swimwear and triathlon gear

Another leading brand, TYR Swimwear stocks literally everything from competition-ready swimsuits to goggles, training fins, swimming caps and hand paddles — including technical and training suits, tanks, bikinis, shorts and more.

TYR Swimwear, www.tyr.com

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Triangl — On-trend bikinis from an “it” swimwear brand

Triangl’s bright neon triangle bikinis were infamous! These days, you’ll still find bold and bright swimwear sets, separates and one-pieces in more on-trend styles and colours.

Triangl, triangl.com

Urban Outfitters — Trendy swimwear from cool brands

For “cool girl” go-to’s, ruched bikini tops, cut-out one-pieces, plus 80s and Y2K-inspired prints, look to Urban Outfitters! We love its collection of younger exciting brands with swimsuits that are bound to get people talking.

Urban Outfitters, hk.urbanoutfitters.com

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Editor’s Note: “Where To Buy Women’s Swimwear In Hong Kong” was most recently updated in May 2024 by Catherine Pun. With thanks to Sakina Abidi for her contribution.