Shop Shoes for a Cause: the founder of TOMS is coming to Asia

Shopping that gives back! 

We’re sure you’re all familiar with the term ‘retail therapy’. But Blake Mycoskie, the founder of TOMS, is giving the phrase a whole new meaning with his one-for-one business model. Now when you shop you can help those who are really in need – this is the kind of shopping we like the sound of! TOMS gives back with every purchase, so there’s much more behind that cute pair of espadrilles than meets the eye…

The Story Behind TOMS

While travelling in Argentina, Blake met children that had no shoes to protect their feet. To help solve this problem and give children back their confidence, Blake came up with the concept of ‘one for one’, where each pair of TOMS shoes bought would be matched with a pair for a child in need. Now this concept has extended to sunglasses, bags and even coffee, which help restore sight to the visually impaired, ensure a safe birth for a mother and baby, and provide jobs and clean water in developing countries respectively. Every time you buy a TOMS product, you know that your purchase is going one step further and helping another person. Now that’s a brand that we can get behind.

TOMS’ 10^th Anniversary

If, like us, you’re a huge fan of the products and the whole concept behind TOMS, then you’ll be excited to hear that Blake Mycoskie is heading to Hong Kong! That’s right, the founder will be flying over to Asia to take part in numerous celebrations for TOMS’ 10^th Anniversary. Catch him in Hong Kong on 2 April from 12 – 2pm for an awesome afternoon of Barefoot Yoga, live music, a ‘Style your Sole’ workshop and a special speech from the man himself.

Nastasia Syz, an incredible personal trainer and yoga mentor from TOPFIT (one of our fave new gyms!) will be on hand for the Barefoot Yoga session, and the badass female street artist Bao will be there to help inspire you in the ‘Style your Sole’ workshop. We can’t wait to get involved in the activities, take in the live band, and most of all, listen to Blake talk about how far TOMS has come and what the plans are for the future. If you’re in need of a little motivation, then don’t miss out on this event!

All the details…

When: Saturday, 2 April, 12 – 2pm
Where: The Courtyard, PMQ, 35 Aberdeen Street, Central, Hong Kong
How much: Free to attend! But you’ll also bag a special Sassy perk…
RSVP: Save our spot at the Barefoot Yoga session or the ‘Style Your Sole’ session by emailing [email protected]. Please specify which session you want to join and make sure to provide your shoe size!

Sassy girls who are fans of TOMS are in luck! Any Sassy readers who attend the ‘Style your Sole’ or Barefoot Yoga sessions will also score a free goodie bag which includes a TOMS towel, TOMS shoes, a TOMS tote and a TOMS t-shirt. And that’s not all – you’ll get 10% off products if you simply like the TOMS Hong Kong Facebook and Instagram account! Easy.