Lingerie In Hong Kong: Where To Buy Bras & Underwear

Whether you want on-trend pieces from Peach John, comfortable basics from Calvin Klein and Her Own Words, delicate lace at Intimissimi and more — here’s where to shop lingerie, bras and underwear in Hong Kong.

First and foremost you want your lingerie (and underwear and bras!) to have the perfect fit and size, but it also needs to be flattering and comfortable and to make you feel confident and sexy (even if it’s just for you!). Whether that’s a bodysuit or babydoll dress, an elevated everyday basic bra or underwear, or a timeless lace bodice or slip. Scroll through for our roundup of the best lingerie brands and lingerie stores in Hong Kong to buy bras, underwear and more. Our list includes homegrown local boutiques like 6IXTY8IGHT, celebrity-led brands like SKIMS and Savage X Fenty, and online fashion retailers like For Love & Lemons and more.

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Avec Amour – Globally sourced lingerie collections and playful accessories

Known for its premium collection of ultra-sexy luxury lingerie, Avec Amour offers an exquisite range of lingerie and intimate apparel to suit a range of tastes and budgets (alongside a selection of playful accessories to go with your chosen looks!). The online boutique carries a number of international designer labels that aren’t readily available in other Hong Kong lingerie stores, including Bluebella, Maison Close and their very own label AVAM. What’s more, we love the brand’s commitment to customer service; with hyper-efficient shipping, safe delivery and friendly service to boot – lingerie shopping doesn’t get any more tempting than this!

Avec Amour, Facebook: Avec Amour Lingerie, Instagram: @avecamourboutique, avecamourlingerie.com

Calvin Klein — Ultra-soft stretch cotton women’s underwear

Looking for something sleek and super comfortable? Calvin Klein offers extra soft stretch cotton women’s underwear as well as some elegant, lacy options. While you’re there, be sure to also check out its ultra-comfy woven viscose sleepwear.

Calvin Klein, various locations across Hong Kong, www.calvinklein.com.hk

Her Own Words — Local brand with everyday and sports bras

Quality meets technological innovation at Her Own Words. Here, comfort is key, with the brand offering a range of award-winning everyday and sports bras designed to fit and feel good. This is a great pick if you’re looking to stock up on those basics.

Her Own Words, various locations across Hong Kong, www.howherownwords.com

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Intimissimi — Italian brand specialising in lingerie and intimates

Italian import Intimissimi is well worth a browse! Head online or to our favourite Queen’s Road Central flagship for the underwear selection of your dreams. The compact store layout means you can get your shopping done in less time than it takes to have lunch. Collections are updated weekly and are designed to be sensual, romantic and comfortable.

Intimissimi, various locations across Hong Kong, www.intimissimi.com

Perk by Kate — Singaporean brand with comfortable, stylish women’s underwear

Singapore-based brand Perk by Kate is all about the details — we’re talking the perfect cut, good support and quality fabric. Pioneers of the padded lace bralette, head here for intimates that take you through the day in comfort and style.

Perk by Kate, www.perkbykate.com

Peach John — Japanese brand with non-wire, strapless bras and more

Hong Kongers love Japanese fashion, so naturally, Peach John is a local favourite! A subsidiary of Wacoal, you’ll find every design from lace, satin and embroidery in various styles including non-wire, strapless, bralette and more, all at affordable prices.

Peach John, various locations around Hong Kong, www.peachjohn.com.hk

SKIMS — Celebrity brand with skin-tone shapewear and underwear

Cult-favourite SKIMS offers a wide variety of colours to flatter deeper skin tones and sizes that promise to go far bigger than local retailers. This is a great option for butter-soft everyday bras and shapewear. Shop in-person at Lane Crawford — with limited stock, but the option of trying things on — or online for more variety!

SKIMS, available in-store at Lane Crawford and online at NET-A-PORTER, Selfridges, Harrods and its own website, skims.com

6ixty8ight — Local lingerie brand with affordable and on-trend designs

Lingerie that’s low-key, casual and modern! Hongkongers love local brand 6ixty8ight for its playful and comfortable designs and affordable price. Styles here lean on the youthful side and often come with comfy matching loungewear.

6ixty8ight, various locations across Hong Kong, hk.6ixty8ight.com

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Triumph — German lingerie brand with shapewear and more

With over 135 years of experience in designing women’s lingerie, you know you’re going to be in good hands at German-origin brand Triumph. Perfect for everyday wear, we especially love the shapewear.

Triumph, various locations across Hong Kong, hk.triumph.com

La Perla — Luxurious silk and lace lingerie with detailed embroidery

If only the very best will do for special occasions, look no further than La Perla. The brand specialises in the exotic and erotic, offering luxurious lingerie crafted from the finest silk and lace trimmed with crystals, beading and spider web-delicate embroidery.

La Perla, various locations across Hong Kong, asia.laperla.com

Agent Provocateur — Luxury lingerie with everything from balconette bras to tulle thongs

As its name suggests, Agent Provocateur is one of the more provocative brands on this list, stocking luxurious special occasion lingerie with a lot of oomph. Alongside balconette bras and briefs, you’ll also find tulle thongs, suspenders, harnesses, bodysuits and more.

Agent Provocateur, available online at NET-A-PORTER, Avec Amour, Sheer and its website, www.agentprovocateur.com

Sheer — Boutique carrying top lingerie brands

Sheer focuses on fashion, fit and friendly service at its Landmark and Harbour City boutiques, with the kind of attention to detail that larger retailers can only dream of. The Sheer girls will have you decked out in lingerie that puts a spring in your step! Brands available in-store and online include La Perla, Chantelle, Agent Provocateur and Fleur of England.

Sheer (Central), Shop 310, 3/F, Landmark Atrium, 15 Queen’s Road Central, Central, Hong Kong
Sheer (Tsim Sha Tsui), Shop 2404, Gateway Arcade, Harbour City, 3 – 27 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong, www.sheer.com.hk

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Satami — Japanese brand with everyday and special occasion underwear

Whether you’re looking for everyday comfort, special occasion lingerie or maternity wear, Satami is a one-stop-shop solution for anyone in search of their perfect lingerie fit. The Japanese brand offers fitting guidance in-store and on its website so you’re sure to find your ideal size from a wide range of styles.

Satami, various locations around Hong Kong, www.online-satami.com

More Places To Buy Lingerie, Underwear And Bras In Hong Kong:

• Raven + Rose – Hong Kong-based brand designed to embrace women’s natural curves. ravenandroselingerie.com
• Victoria’s Secret – Iconic American design house with creative lingerie and comfortable sleepwear. www.victoriassecret.com
• Avec Amour – Ultra-sexy lingerie and accessories to match. avecamourlingerie.com
• For Love & Lemons – Young brand with fun and flirty lingerie. forloveandlemons.com
• Understatement – a wonderfully inclusive Swedish lingerie brand founded and run by women. www.shopunderstatement.com
• Lounge – Bras, panties and intimates designed to make you feel sexy and comfortable. us.lounge.com
• Aerie by American Eagle – Inclusive brand with plus-size and curvy lingerie options. aeo.com.hk
• Savage X Fenty – Lingerie brand by Rihanna with bold and inclusive underwear. www.savagex.com
• NET-A-PORTER – Stocks harder-to-find brands like Fleur du Mal, Dora Larsen and I.D. Sarrieri. www.net-a-porter.com

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Editor’s Note: “Where To Buy Lingerie In Hong Kong” was most recently updated in January, 2024 by Nicole Moraleda. With thanks to Sakina Abidi for her contribution.