Incorporate Ancient Rituals Into Your Everyday Skincare With The World’s Most Luxurious Flower

Essence of Persia harnesses the brightening and anti-ageing benefits of saffron into its luxury skincare line and we’re all here for it!

Just in time for the festive gifting season, introducing Essence of Persia, a luxe skincare gem proudly made in Hong Kong! Founded by Diana Azimi, a former banker turned beauty aficionado, this brand is a heartfelt tribute to her grandmother’s Persian beauty secrets. 

Essence of Persia uniquely blends ancient Persian beauty rituals with cutting-edge skincare innovations, and at the core of it all is saffron—the world’s most luxurious flower, renowned for its anti-ageing and brightening properties.

Harvested only for a few weeks each year, saffron is hand-picked from delicate crocus flowers, requiring thousands of blossoms to produce just a small amount. Enter Reine de Safran, a sumptuous cream that combines this rare flower with nourishing ingredients like squalane, vitamin B5 and aloe vera. This natural, vegan and clinically tested formula works wonders, visibly reducing fine lines and brightening skin in just one month.

Use code SASSYHK18 to enjoy 18% off Reine de Safran. Valid until 13 November, 2025. 

Essence of Persia, Instagram: @theessenceofpersia, www.essencepersia.com