Sarah Keates is the founder of White Orchid Insights (WOI), a leading PR and communications agency. Originally from the UK,…
Sarah Keates is the founder of White Orchid Insights (WOI), a leading PR and communications agency. Originally from the UK, Sarah lived in Hong Kong for 11 years and now splits her time between Hong Kong and London. With a background in Law and 18 years of experience in the PR and communications industry, Sarah has built a reputation for crafting innovative strategies that connect brands with their audiences. As a mother of two, she balances her professional life with family, bringing both passion and expertise to her work.