14 December, 2012
Style

TOPSHOP is coming to Hong Kong!

14 December, 2012

UPDATE: We now have an opening date for TOPSHOP HK – 6 June, 2013! Ranges they’ll definitely be selling include their Unique line, Boutique line, designer collaborations, their famous range of jeans, their make-up range and their trend-led mainline collections. There will also be items exclusive to the HK store, including collectible t-shirts and beanies.

In the run-up to the opening, the TOPSHOP Fashion Truck will be taking to HK’s streets with the latest fashion news and sneak peeks, free treats, lucky gift cards and TOPSHOP’s magazine. Meanwhile, opening day itself will kick off with live music, giveaways and appearances from special guests, with Sir Phillip Green coming to cut the ribbon at 5pm! Launch celebrations will continue throughout opening weekend.

More good news?! TOPSHOP will also be opening a concession in LAB Concept later in the year. Yippee!

IT. IS. COMING.

Yes, after years of wishing, hoping and praying, TOPSHOP is FINALLY coming to Hong Kong!!!

In a stellar partnership with LAB Concept (the contemporary retail division of Lane Crawford), TOPSHOP will be opening an amazing two-floor 12,000 square foot store in the Asia Standard Tower on Queenโ€™s Road Central in May 2013 โ€“ where that unfathomably huge Chinese Arts & Crafts shop used to be. Move over Abercrombie & Fitch, Central just got seriously cool!

Just in case you werenโ€™t sure (or had forgottenโ€ฆ or had been sleeping under a rock for the past few decades) why TOPSHOP is so amazing โ€“ weโ€™re talking highly covetable fashion-forward pieces at accessible prices that even the A-List drool over, uber-cool designer collaborations (past alumni include Kate Moss, Mary Katrantzou, Christopher Kane, Louise Grayโ€ฆ need we say more?!), the in-house designed Topshop Unique collection that shows at London Fashion Week (the only high street brand to do so), and a total indescribable it-factor that means this is THE most exciting news to hit the HK fashion scene since we can remember.

The ground floor of the Hong Kong store will feature two distinct rooms โ€“ the first showcasing TOPSHOPโ€™s signature fashion lines (they do the best skinny jeans and dresses) against super-cool raw concrete and glossy white dรฉcor, and the second featuring the brandโ€™s accessories (we LOVE their jewellery) and in-house make-up line (cute polka dot packaging and great quality for the price).

Upstairs, there will be a dedicated shoe lounge (yippee!) with custom glass fixtures and a mirrored ceiling, whilst there will also be a by-appointment Personal Shopping Area offering the full VIP treatment in a dedicated suite off the main floor โ€“ girlie shopping sprees, here we come! Check out the full artist’s impression of how the HK store will look above.

LAB Concept will be using their HK expertise to take care of the retail space, staff and other operational know-how, whilst TOPSHOP will be managing the merchandising โ€“ meaning we should be getting all the newest and coolest stock stat. Yep, no more tiny concessions or having to wait ages for a delivery from the website โ€“ theyโ€™re going big, and we couldnโ€™t be happier! Sorry boys, thereโ€™s probably no TOPMAN for now โ€“ but that just means all the more for us girls!

So forget those desperate trips to Singapore to quell your TOPSHOP urgeโ€ฆ ditch those longing hours spent stalking the websiteโ€ฆ TOPSHOP is opening right on our doorstep and will be here before we know it โ€“ and in significant style to boot. We canโ€™t wait!

TOPSHOP will be opening in Hong Kong in May 2013 in Asia Standard Tower, 56-65 Queenโ€™s Road Central, Hong Kong.

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