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Three cool brands at LAB Concept – MO&Co, Brian Lichtenberg & Free People

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You must all have been to LAB Concept, the one-stop fashion destination at Admiralty, by now – but with all those awesome brands lacing through the walkways, ranging from luxury beauty concessions to the hippest fashion names, it’s hard to keep up with all that’s new. Need a little update? Well, we’ve rounded up a little intro to three cool and exciting brands we discovered at LAB recently, MO&Co, Brian Lichtenberg and Free People… so you’ll be able to spot the good stuff from a mile away!

MO&Co.

As soon as we heard of MO&Co.’s landing at LAB, we were in-store snapping pics and flipping price tags eager to share the news with you! Even though this Chinese label is new to us, they actually hit the scene in 2004; it took a while for them to land on HK soil, but we are glad that they are here now to grace us with their effortless Parisian-style edge!

We were immediately smitten with the range of fun prints and eye catching colours on offer; the brand aims to connect art and fashion with “enthusiastic creativity” and we couldn’t be more enthused that they are here!

We were especially taken with the go-anywhere dresses that can easily accommodate going from the office to hitting a night out, which are priced at around $1000-1500. The separates were also vying for our attention, with their versatile mix-and-match ways (tops are around the $700 mark). It would be easy to get caught up in a whirlwind shopping spree here as there are just too many easy to love and easy to wear pieces!

Brian Lichtenberg

Taking the mick out of luxury brands is probably the cheekiest trend to hit high fashion yet, and Brian Lichtenberg has successfully transformed these funny logo tees from tourist souvenirs to street fashion must-haves! And now his wares are available at LAB, you can stop scrolling on the online store and get a feel of the real deal!

From Chanel to YSL, Maison Martin Margiela to Celine, this designer has redesigned the best-known fashion houses’ logos into clever puns and riffs. The BLTee Collection (with tops ranging around $600-$1200) comes in loads of striking bright colours – the signature Hermes (or shall we say, Homies!) orange tee is a guaranteed conversation starter! If you’re feeling something subtler, there are some timeless black and white options too.

Take your pick from hoodies, tees, caps or beanies, and style it up for a party with some massive accessories or hit the grocery stores with a hipster attitude and some ripped jeans… but make sure you do it quick before these babies completely take over the streets of Hong Kong!

Free People

Free People lab concept hong kong

The older sister of cool American brand Urban Outfitters, Free People has a definite bohemian vintage-style vibe – we are loving its wide range of warm and earthy tones and easy-to-match colour palette, which reminds us of the perfect autumn afternoon. Their pieces are great for daily wear, checking the box for both comfort and style with cute patterns, intricate embellishments and gorgeous silhouettes that are both flattering and not over the top!

With chic pieces perfect for office days and weekends out, we can definitely picture a complete wardrobe made from Free People alone! But if we had to choose, we’d definitely be leaving with a few of their knitted sweaters and cardigans to layer over some basic tees on a chilly day, and of course, a girlie lace dress for good measure! Priced at around $1000-$2000, we’re foreseeing these as the staples of your winter wardrobe… and we’re already looking forward to what boho festival-ready pieces they might have in-store for summer too!

So whether you’re one to keep on top of the street fashion trends, are looking for some party or office dresses for the coming festive season or just browsing for new staple pieces for the winter weather, LAB Concept has got you covered! Just be sure you’ve got your budget planned out… But perhaps an early Christmas gift to yourself isn’t too out of order either (shhh… we won’t tell!).

Lab Concept   LAB Concept, Queensway Plaza, 93 Queensway, Admiralty, Hong Kong
2118 3591  www.labconcepthk.com


MO&Co. and Brian Lichtenberg photos by Sabrina Sikora Photography

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