Shopping for lingerie should be fun and easy – so how come in Hong Kong, it often seems like such a chore?! Limited brand and style selections, cramped fitting rooms and misinformed sales assistants (come on, in no planet does a B-Cup mean we’re the same bra size as well-endowed Jordan!) often sap all the joy out of our shopping experience. Thankfully, there’s a new underwear shop on the block that’s set to make things better – so let’s give a warm welcome to luxury lingerie boutique, Sheer.
Owner Lisa was just as frustrated with the HK lingerie experience as we were – yet rather than just grumbling about it, she decided to set up shop herself! Sheer is bringing a host of covetable international brands to HK’s lingerie scene, plus some much-needed expertise in fitting, underwear solutions and free personal shopping assistance. Their mission statement? Beautiful high-quality lingerie for the modern woman that hugs, lifts and shapes in all the right places but without breaking the bank – which sounds like music to our ears!
Conveniently located on Wyndham Street (right across from LKF Hotel), Sheer’s intimate and inviting boutique brings a touch of luxury to lingerie shopping, with large comfortable fitting rooms, professional friendly fit experts and a wide variety of gorgeous hand-picked designer brands.
At Sassy, we’re particularly enamoured with Mimi Holliday’s playfully pretty range of gorgeous Bardot-esque balcony bras and ruffled bow-back knickers – and with their new collection all named after French desserts, we feel no shame in pronouncing their stuff utterly delicious! We also love Result Wear, which allows us to bid buh-bye to Bridget Jones pants thanks to their sexy take on shapewear, which smooth and shape in all the right places but without the need for uncomfortable underwires.
There’s also Fleur Of England, whose feminine silk-and-lace confections are all the right amounts of ravishing and romantic, whilst Natori is the go-to brand for that ultimate underwear staple, the perfectly-fitting t-shirt bra… and they’re just a small selection from Sheer’s range of fantastic brands!
Sheer also offers a host of complimentary personalised services, including one-on-one private appointments, your own personal shopper, private parties and an exclusive ‘Hint To My Man’ for helping other halves with your wish lists!
Sassy Discount: Since we think you’ll love Sheer as much as we do, we’ve snagged you all an exclusive Sassy discount – 15% off all purchases until 31 December when you mention you’ve read this article! We figure this will come in handy for when you are picking up something fabulous for your Christmas or New Years Parties! The discount can be used one time per Sassy reader…
So if you fancy a luxurious lingerie experience, bringing you the prettiest undies with a passionate and personal touch, head down to Sheer today! After all, you deserve it!
Sheer, 4/F, W Place, 52 Wyndham Street, Central, Hong Kong, 2147 3887